Table of Contents
Artificial intelligence and affiliate marketing. Whether to put a plus sign between these concepts or is it better to use the Latin abbreviation VS? AI in affiliate marketing – is it a sheer benefit or harm with a delayed cumulative effect? Let’s try to figure it out.
AI as an affiliate marketing tool
Artificial intelligence is slowly but surely entering many areas of our lives. Affiliate marketing is no exception. Probably, in the very near future, the presence of AI in any online service created for affiliate marketing will greatly facilitate the life of all its participants.
Artificial intelligence will be indispensable for analyzing large amounts of data.
In the future, based on such analysis, it is already AI, and not a person, will make decisions, for example, on the optimization of advertising campaigns.
Nowadays, a marketer, product owner or partner has to build hypotheses based on target audience research, select creatives for different segments, and then track their effectiveness and optimize their advertising campaigns. Often in this process there are a lot of routine tasks that are still performed manually.
Imagine that artificial intelligence will find relationships between the words that you use in an affiliate marketing campaign, in advertisements, determine how the color scheme of a creative affects the number of purchases and conversions, and will immediately identify the most effective connections between a creative and an advertising source.
This will save the affiliate marketer a lot of time testing hypotheses and optimize advertising campaign budgets. Thanks to the presence of AI, it is almost automatic.
Today, online services that use AI have already appeared in USA, Europe, the EU countries and non-CIS countries. For example, in Germany, some Google services work this way. The same Yandex.Zen is already recommending to the user materials that, in the opinion of artificial intelligence, will interest him.
It seems that in the near future AI will become a reliable and demanded tool for affiliate marketing, which will automate a lot of routine tasks and free up partners’ time for a creative approach to organizing advertising campaigns, and product owners for developing and creating new ones.
Prospects for using AI in the digital environment in general and in affiliate marketing in particular
Some experts put forward pessimistic forecasts related to the active use of AI in various fields.
They fear that a huge number of people employed today in the same affiliate marketing will either be left without work at all, or will be forced to change their specialty, or they will have to constantly learn something new in order not to lose their value for the market.
In any case, changes are inevitable, and constant learning is today’s trend. Regardless of whether a person has to compete with artificial intelligence or other people.
It is hard to believe that in the next few years, as is often declared, 50% of the existing and demanded professions will die out. That neural networks will undergo such deep learning that they will completely replace a person when creating technical or advertising texts, creatives, programming and layout of sites, and so on.
Even if this happens, the person will still have creativity.
Teaching the neural network to be creative is a matter of the distant future. Yes, today no one knows if this is possible at all. So a person will have to develop creativity.
Good results in affiliate marketing will begin to be achieved by those who not only fully master all the important and necessary tools, master all the functionality similar to that of the Alanbase SaaS platform, but will also be able to create truly creative affiliate marketing campaigns, come up with something new, combine incongruous.
Summary
Artificial intelligence will become one of the usual affiliate marketing tools. This will greatly facilitate the analysis of large amounts of data, help personalize advertising messages for users, save on advertising budgets, assess consumer reaction and optimize marketing campaigns with minimal time investment.
Neural networks are unlikely to be able to teach themselves how to be creative.
A person will get rid of routine tasks thanks to the use of AI, but he will have to increasingly rely on his creativity.
This is how we think today at Alanbase, and how everything will turn out in the very near future – we will find out very soon.
