We talk regularly with the teams that run their affiliate programs on Alanbase – from young products to operators who’ve been in the game 5+ years and push volume across dozens of GEOs. From those conversations, client interviews and partner surveys we put together a guide on how an iGaming brand builds an affiliate department from the inside so that affiliates bring the product money, not letters from the regulator. Inside – first-hand insider detail:…
Gambling news from Alanbase. September is when the industry packs into Lisbon for SBC Summit, and it’s also when public companies have their H1 numbers on the table. We pulled figures from Evolution’s quarterly report, DraftKings’ investor day, Spribe’s own disclosures and Product Radars’ weekly US slot rankings to see what actually changed in casino content over the past year – and where operators are putting their money right now. What’s inside: slots: players stick…
Over the past two years iGaming went through a shift many saw coming but few managed to monetize: Gen Z outspent Boomers on gambling for the first time. Operators are rebuilding products around immersion and social play, regulators are shutting down entire niches, and marketing has moved to streamers and short-form video for good. The Alanbase team dug into how Gen Z behaves in iGaming, and in this article we cover the key points: a…
If your program runs both targeting rules inside offers and a Smart Link section, sooner or later a manager will ask why you need both. They look identical from the outside: a click comes in, a rule fires, the user lands somewhere. They are not the same thing. TDS decides where inside an offer a click should go so that it converts. Smart Link decides which offer the traffic should reach at all, so you…
Three to five years ago the playbook was simple: run male 25-55, as long as registrations and FTDs came in cheap. In 2026 products and CPA networks multiply faster than the paying audience grows, and the market is turning toward retention. With it, toward software: CRMs and affiliate programs. The question we keep hearing from products at launch: which of the two comes first, and does one replace the other? Let’s break it down by…
A large operator always has the “we’ll build it ourselves” option on the table: the budget is there, the developers are on staff, the platform requirements are clear. Which makes it all the more interesting to talk to teams that ran the numbers on that option and passed. The Alanbase team sat down with GB Partners — an operator running several brands and its own partner program — to find out: why an in-house build…
A typical day for an affiliate manager looks about like this. Send every affiliate a new set of links, because the GEO routing changed. Create a fifth identical payout rule, because the offer runs five landing pages. Grant landing page access to two thousand partners in order to hide it from two. Export statistics to Excel, because the metric you need doesn’t exist in the formula builder. None of these looks like a problem. Each…
Winnersofts, an iGaming team, ran its affiliate program on a standard tool and hit a ceiling plenty of teams will recognise: growing further meant hiring people to cover the ops. The team did the maths and decided it was easier to change the tool. They moved the program to Alanbase, an affiliate program builder that keeps partners, offers, analytics and payouts in one place. We asked the team what things looked like before the move,…
At first glance, bookmakers have a far harder time acquiring and retaining customers than gambling operators do. Sports betting has a fairly high barrier to entry, and sportsbooks depend far more heavily on iGaming regulators. But one thing you can’t take away from them is their approach to customers: unlike casinos, betting has well-developed CRM marketing and social media. The Alanbase team analyzed the acquisition and retention mechanics used in betting and figured out how…
Hybrid payout models stopped being the exception a long time ago. A serious program almost always runs partners on CPA and RevShare at the same time, adding Fix Fee somewhere in the mix. While volume is low, you can split accruals across models by hand. At scale, that same manual reconciliation produces money errors and loads up the team. The latest Alanbase updates hit exactly this point: they remove manual steps in payouts, analytics, tasks,…
