A large operator always has the “we’ll build it ourselves” option on the table: the budget is there, the developers are on staff, the platform requirements are clear. Which makes it all the more interesting to talk to teams that ran the numbers on that option and passed. The Alanbase team sat down with GB Partners — an operator running several brands and its own partner program — to find out: why an in-house build…
A typical day for an affiliate manager looks about like this. Send every affiliate a new set of links, because the GEO routing changed. Create a fifth identical payout rule, because the offer runs five landing pages. Grant landing page access to two thousand partners in order to hide it from two. Export statistics to Excel, because the metric you need doesn’t exist in the formula builder. None of these looks like a problem. Each…
Winnersofts, an iGaming team, ran its affiliate program on a standard tool and hit a ceiling plenty of teams will recognise: growing further meant hiring people to cover the ops. The team did the maths and decided it was easier to change the tool. They moved the program to Alanbase, an affiliate program builder that keeps partners, offers, analytics and payouts in one place. We asked the team what things looked like before the move,…
At first glance, bookmakers have a far harder time acquiring and retaining customers than gambling operators do. Sports betting has a fairly high barrier to entry, and sportsbooks depend far more heavily on iGaming regulators. But one thing you can’t take away from them is their approach to customers: unlike casinos, betting has well-developed CRM marketing and social media. The Alanbase team analyzed the acquisition and retention mechanics used in betting and figured out how…
Hybrid payout models stopped being the exception a long time ago. A serious program almost always runs partners on CPA and RevShare at the same time, adding Fix Fee somewhere in the mix. While volume is low, you can split accruals across models by hand. At scale, that same manual reconciliation produces money errors and loads up the team. The latest Alanbase updates hit exactly this point: they remove manual steps in payouts, analytics, tasks,…
Every traffic source shows you numbers in its own dashboard, and those numbers are almost always prettier than reality. More clicks than people, more registrations than players, deposits that never repeat. Fraud doesn’t get its own line in the report. It hides in the gap between what the source reported and what you see in your funnel, and you pay for that gap out of your own margin. Below: how to spot the gap before…
Adult traffic carries a reputation as a “dirty” source you’d be nervous to put next to your brand. For a casino or sportsbook operator, it’s the same man aged 25–45 with disposable income — just in another browser tab, and at a CPM that’s a fraction of what you’d pay Google or Meta for the same audience. The biggest operators are already buying this traffic; they just don’t advertise it. One thing separates a working…
iGaming operators are moving budgets into new GEOs, and the markets under them shift faster than before. Brazil became the world’s fifth-largest betting market in its first year of regulation. India banned real-money gaming outright in August 2025 and cut it off from banks and payments starting May 2026. The same region delivers record growth in one market and a closed door in the next, and the outcome comes down to regulatory trajectory, traffic channel,…
Alanbase is releasing twelve updates that close specific operational gaps: in-platform task management, flexible revshare payout logic, API automation, granular data filtering, and improved partner moderation. Less manual work — more control. Task Tracker Tasks for partners and offers previously lived in Jira, Notion, or spreadsheets — separate from the platform. Switching between systems slowed down work and created lost context. Alanbase now has a full-featured built-in task tracker with a Kanban board. Tasks are…
Most affiliate programs grow according to the same scenario: a strong start, aggressive hunting, the first serious volume — and then a glass ceiling. Top affiliates ignore 90% of messages from your managers, while your current strong teams quietly move traffic to competitors under the excuse of a “split test”. What does a typical affiliate program do? It slightly bumps the payout, draws new creatives, and pushes managers to spam harder in Telegram. And it…
