When it comes to choosing an engine for affiliate networks, the question arises: opt for a ready-made solution or work on a custom-developed one? We interviewed Maxim Kupriyanov to understand the advantages of turnkey platforms over independently crafted engines, particularly in terms of costs. Each option has its pros and cons Upon initiating your affiliate network, the prospect of a custom solution seems tempting. After all, your product is unique, and the requirements are diverse.…
Today on the Alanbase blog there is an interesting and instructive article about the detection and prevention of fraud in affiliate business in particular and in the online space in general. Fraud prevention is an important part of the affiliate business. Until recently, the situation with fraud in it was very, very sad: bots, farming accounts, cheating views and visits are the most “innocent” pranks of scammers. If all these illegal actions were stopped using…
The topic of today’s article is affiliate marketing software. This is what we will focus on.Performance marketing in affiliate business – mechanics that allow you to track the effectiveness of all advertising channels, measure the necessary KPIs and adjust them in time. Simply put, it is a strategy to achieve measurable financial results in a short period of time. Affiliate owners and webmasters who drive traffic to them cannot do without marketing software to monitor…
Do you need to create a brand or can you do without it, just having a good offer? If the idea of creating a brand does not leave you, then how to make sure that your efforts are appreciated by the audience? What to look for, what to inspire, where to start when you intend to create a brand? Brief answers are collected in today’s article. How to create a brand your audience will love…
How do dating site affiliate programs work? Can a webmaster make money doing only the dating vertical? That’s what today’s Alanbase blog post is about. We have tried to fill the material with maximum benefit. Enjoy reading! Who needs dating site affiliate programs The realities of today’s life are such that almost no one gets to know each other at parties, on public transport or just on the street. First, people are too busy getting…
What is more profitable to track, the return on investment in advertising or to focus on the cost per CPA? What KPIs to set to understand if your affiliate business is effective? Let’s try to figure it out together. KPI – what to focus on when determining? At the very beginning, we recall that KPI (Key Performance Indicator) is a set of key indicators, tracking which helps to understand how effective your affiliate marketing is.…
Today we will figure out what CPA marketing is, what skills a beginner will need to master this area of human activity and make a profit in it. CPA marketing – basic concepts CPA marketing (the second name is “affiliate marketing”) is a type of business where an advertiser (product owner) promotes his product or service with the help of partners (webmasters), paying them a reward according to the CPA model – cost per action…
Financial affiliate programs are considered to be one of the most profitable in CPA online trading. They are sometimes referred to as “forex CPAs” or simply “forex affiliates”. Today’s article is a set of minimum recommendations for a webmaster on what form of payment to prefer when working with Forex CPA – whether to work completely on the CPA model or look towards RevShare. Let’s talk about all the pros and cons of this or…
In the article you will find answers to the questions of who in affiliate networks is usually called leads, how to manage them, and why any affiliate network needs lead management like air. Who are leads and what is lead management Who is the lead for the affiliate network? Product owner or advertiser. We will agree on the shore to call these affiliate marketing participants that way. Otherwise, talking about how lead management can increase…
How to choose the best service for CPA is a matter of questions, akin to Hamlet’s “to be or not to be.” The search for answers is relevant both for the owner of the affiliate program and for partners for whom affiliate marketing is the main or very significant source of income. In the article below you will find answers and recommendations on what CPA tracking tools are and what online service can be considered…
