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Black Friday is a good reason to increase your sales. In this article, tips on how to make more money on Black Friday in 2022 will be found by both product owners (advertisers) and webmasters (partners) participating in affiliate programs.
A brief excursion into the history of Black Friday
Black Friday is an American invention. The main feature is that no one came up with any trading promotions specifically to increase sales on that particular day. Everything happened spontaneously, like the consequences of Thanksgiving, which is celebrated in the United States on the fourth Thursday of November.
On Friday after this holiday, ordinary Americans hurried for gifts for Christmas and New Year. This was especially evident in Philadelphia, where the whole city was in terrible traffic jams. The police worked to the limit of their strength and capabilities. Law enforcement officers were even forbidden to take time off on this day. The term “Black Friday” was also uttered by one of the Philadelphia police officers. Now, under this name, we know the days of crazy sales that in our time are taking place all over the world: in USA and UK, in the EU countries and Europe and, of course, overseas, where the very concept of “Black Friday” first appeared.
Affiliate Marketing and Black Friday
Black Friday was originally the prerogative of offline stores, but with the development of Internet technologies, the general discount frenzy has moved online. Now affiliate marketing participants also come up with various promotions, arrange discounts and sales dedicated to the last Friday of November.
How can affiliate marketers prepare for this event in order to really increase their sales in the affiliate business?
A few tips for product and affiliate program owners
- prepare for the event in advance. You know that at the end of November 2022 comes Black Friday. You know that at this time, buyers are most active, because they are looking for opportunities to buy some goods with real discounts. You need to make sure that promotional items do not run out of stock at the time of the highest demand.
- Inform partners in detail about what products should be emphasized during Black Friday. Prescribe the terms of your promotions, discount sizes, prepare banners and other promotional materials in advance. The sooner your partners have this information, the better they will have time to prepare, the more customers they will bring to you, and you will close more deals and make more sales.
- Conduct affiliate business honestly. People are not stupid. They track prices well in advance of Black Friday. There are a number of companies that initially inflate prices, and make “discounts” before the sale, actually selling the product at its real price. Try to make real discounts. As practice shows, with real discounts you will have much more sales, but neither buyers nor webmasters will like tricks with prices.
- Encourage webmasters to close as many deals as possible. Raise your rates for Black Friday, hold special contests, make themed landing pages for sale.
- Participate in activities from the CPA network where you host your affiliate program if you want to get more sales at the end of November of any year.
How can an affiliate make more deals during Black Friday?
- Track affiliate programs’ sales offers on online platforms.
- Try to choose categories that are guaranteed to sell better during sales periods.
For example, according to Admitad, the largest USA SaaS platform, demand for goods from China (47.1%), electronics and household appliances (21.2%), shoes, clothes, accessories (8.6%) increases on Black Friday.
Be active. Take part in competitions from the advertiser. Also, don’t hesitate to ask for better terms if you actually make a lot of deals and can secure consistent sales for the advertiser. Remember that every ruble saved is a ruble earned.
Choose online platforms with good and reliable tools in advance. Take a look at the SaaS platform Alanbase, for example, which has some very cool statistics tools that are not yet available to competitors.
Pay attention to “package” offers. According to statistics, so-called “gift sets” are especially popular during sales, when several products can be bought in one click. If the affiliate program has such offers, your affiliate marketing will become more profitable.
How Official Sales Help Affiliate Marketing
The end of November is a great time to take your affiliate marketing to the next level and earn more during the massive sale.
The end buyer does not need to explain why sales are being held at this time. There is no need to come up with some special occasion. It has already been invented, and therefore the mass audience is waiting for discounts on goods and services at this particular time.
All that needs to be done is to provide customers with the opportunity to buy goods with real, not fake discounts.
There are certain categories of products and offers that sell best during this period.
When looking for such offers, you should focus on the statistics of past sales. If you’re serious about your affiliate marketing, you won’t have a hard time finding this kind of information. All serious online platforms that host affiliate programs publish data on how Black Friday went on their blogs and on their websites. It is enough to find half an hour to read what has already been, what was in demand and make an independent forecast for the same 2022.
And the last. All affiliate marketing participants should prepare for the global sales period in advance, so that later it will not be excruciatingly painful from missed opportunities and lost profits.
