A typical day for an affiliate manager looks about like this. Send every affiliate a new set of links, because the GEO routing changed. Create a fifth identical payout rule, because the offer runs five landing pages. Grant landing page access to two thousand partners in order to hide it from two. Export statistics to Excel, because the metric you need doesn’t exist in the formula builder. None of these looks like a problem. Each…
Hybrid payout models stopped being the exception a long time ago. A serious program almost always runs partners on CPA and RevShare at the same time, adding Fix Fee somewhere in the mix. While volume is low, you can split accruals across models by hand. At scale, that same manual reconciliation produces money errors and loads up the team. The latest Alanbase updates hit exactly this point: they remove manual steps in payouts, analytics, tasks,…
Every traffic source shows you numbers in its own dashboard, and those numbers are almost always prettier than reality. More clicks than people, more registrations than players, deposits that never repeat. Fraud doesn’t get its own line in the report. It hides in the gap between what the source reported and what you see in your funnel, and you pay for that gap out of your own margin. Below: how to spot the gap before…
Offers are the core of any affiliate program. At Alanbase, we’ve rethought how offers should work and turned them into a flexible, powerful tool that makes affiliate marketing for iGaming brands simpler and more efficient. What is an offer in Alanbase? An offer is a combination of goals (what the affiliate drives traffic to), payout rates and models, qualifications and KPIs, geos, allowed traffic sources, and advertiser promo materials.Inside Alanbase, an offer is always linked…
Compliance with TikTok Requirements in the Gambling Sector: How to Properly Promote Gambling Brands Imagine you’re creating content and posting a 15-second video on TikTok featuring a spinning slot machine that ends with a big win. Your video goes viral, gaining 5.2 million views, thousands of likes, and comments asking: Where is this casino located? What app are you playing in? Is this real? How can I play this? In this video, the creator doesn’t…
At the beginning of 2026, the Alanbase team attended two major industry events — SIGMA Eurasia in Dubai and ICE Barcelona. These conferences traditionally bring together operators, providers, affiliate teams, and technology companies from around the world, shaping the industry agenda for the years ahead. For us, this was more than simply attending exhibitions. It was an opportunity to observe how market demands are evolving, which challenges are becoming priorities, and how affiliate infrastructure is…
In 2023-2024, Alanbase added new features and upgraded their platform. Everything is designed to make your affiliate program more efficient, faster, and more comfortable. Among them are genuinely unique tools, such as cohort analysis for partners, as well as features that have made the software more intuitive and easier to use. There are some achievements that Alanbase did: added conversions limit;simplified the work with mirrors for iGaming operators;added cohort analysis for partners;made a partner’s card…
What should a SaaS landing page be like to make it effective? A brief analysis and some life hacks can be found in the article below. When you are doing affiliate marketing, sooner or later you will mature to create your own affiliate program. When this happens, there are two ways – to develop your own online platform, or to find a ready-made solution. For example, the Alanbase online service allows those who wish to…
Who is a B2B SaaS product manager, what does he do, what skills are key for SaaS managers? You will find answers to all these questions in the article. And if, after reading everything that is written below, you decide to try yourself as a B2B SaaS product manager, then we tried not in vain. Enjoy reading! Key skills for SaaS managers and what do these specialists do in general? Let’s start with the second…
Who is a B2B SaaS product manager, what does he do, what skills are key for SaaS managers? You will find answers to all these questions in the article. And if, after reading everything that is written below, you decide to try yourself as a B2B SaaS product manager, then we tried not in vain. Enjoy reading! Key skills for SaaS managers and what do these specialists do in general? Let’s start with the second…
