Offers are the core of any affiliate program. At Alanbase, we’ve rethought how offers should work and turned them into a flexible, powerful tool that makes affiliate marketing for iGaming brands simpler and more efficient. What is an offer in Alanbase? An offer is a combination of goals (what the affiliate drives traffic to), payout rates and models, qualifications and KPIs, geos, allowed traffic sources, and advertiser promo materials.Inside Alanbase, an offer is always linked…
Compliance with TikTok Requirements in the Gambling Sector: How to Properly Promote Gambling Brands Imagine you’re creating content and posting a 15-second video on TikTok featuring a spinning slot machine that ends with a big win. Your video goes viral, gaining 5.2 million views, thousands of likes, and comments asking: Where is this casino located? What app are you playing in? Is this real? How can I play this? In this video, the creator doesn’t…
At the beginning of 2026, the Alanbase team attended two major industry events — SIGMA Eurasia in Dubai and ICE Barcelona. These conferences traditionally bring together operators, providers, affiliate teams, and technology companies from around the world, shaping the industry agenda for the years ahead. For us, this was more than simply attending exhibitions. It was an opportunity to observe how market demands are evolving, which challenges are becoming priorities, and how affiliate infrastructure is…
In 2023-2024, Alanbase added new features and upgraded their platform. Everything is designed to make your affiliate program more efficient, faster, and more comfortable. Among them are genuinely unique tools, such as cohort analysis for partners, as well as features that have made the software more intuitive and easier to use. There are some achievements that Alanbase did: added conversions limit;simplified the work with mirrors for iGaming operators;added cohort analysis for partners;made a partner’s card…
What should a SaaS landing page be like to make it effective? A brief analysis and some life hacks can be found in the article below. When you are doing affiliate marketing, sooner or later you will mature to create your own affiliate program. When this happens, there are two ways – to develop your own online platform, or to find a ready-made solution. For example, the Alanbase online service allows those who wish to…
Who is a B2B SaaS product manager, what does he do, what skills are key for SaaS managers? You will find answers to all these questions in the article. And if, after reading everything that is written below, you decide to try yourself as a B2B SaaS product manager, then we tried not in vain. Enjoy reading! Key skills for SaaS managers and what do these specialists do in general? Let’s start with the second…
Who is a B2B SaaS product manager, what does he do, what skills are key for SaaS managers? You will find answers to all these questions in the article. And if, after reading everything that is written below, you decide to try yourself as a B2B SaaS product manager, then we tried not in vain. Enjoy reading! Key skills for SaaS managers and what do these specialists do in general? Let’s start with the second…
Social networks are a powerful tool for communicating with representatives of your target audience, as well as for doing business and sales. You are doing affiliate marketing, online training or e-commerce in USA, Europe, another EU country or are bourgeois-oriented, but still use social networks. If you only have one account on one social network, then no problem, but usually this is not the case. Then the question arises, how to do everything, how to…
Today we want to talk about a few SaaS companies that have been successful in social media marketing. Some of them are familiar to you, because these names are on everyone’s lips, about the other part, reading their blogs or posts on social networks, you may not even have guessed that these are also SaaS companies that sell “software as a service” . Instead of a preface By the way, even social networks such as…
Why do some affiliate marketing creatives work and others don’t? Why do some sites get a lot of organic traffic while others get a high bounce rate? Why is it pleasant to enter one affiliate program, but you want to get out of another affiliate program as soon as possible? Design rules, any professional designer will tell you. And he will be right. Today’s article is a reflection on what a SaaS product should be…
