Today we are dealing with the question why gaming companies should be valued as SaaS companies, we are talking a little about the prospects for game developers in USA, Europe and the EU in general and about cloud gaming in particular. The article is recommended for reading to anyone who loves online games as a form of leisure. Only in USA today there are 60 million fans of computer games. Some of these people prefer…

How to grow a SaaS company? What SaaS growth strategy to use, how is the development of an online platform related to the customer’s life cycle? We collected all the answers and recommendations in this article. How does a SaaS growth strategy differ from conventional B2B strategies? If for a “regular” business a 12-month cycle from informing the target audience about the product to purchase is considered normal, then a SaaS platform that uses such…

Every company has its most important asset – an audience that is potentially ready to buy products or services. Any B2B SaaS startup is no exception. This article is a short guide on how such startups can create their own audience of potential buyers. If your startup is only going through the discussion stage, already at this stage it is worth thinking about who all these people are the target audience of your project, what…

How can a company get new opportunities for profit growth and expansion, and even save money on it? One of the obvious answers is to choose a SaaS platform and integrate it into your daily activities. This approach is especially relevant for affiliate marketing projects. We explain why. What is a SaaS platform? SaaS – Software As a Service – software as a service, if we are talking about a literal translation. The main advantage…