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In this article, you will find the answer to the question of how to close the first affiliate marketing sale, and what an affiliate must do to make such a deal happen.
Affiliate marketing is a relationship that is built on a win-win-win strategy. Why are there three “wins” in the previous sentence?
By the number of main participants in this business: there are direct partners (they are also called “webmasters” in the old fashioned way), there are product owners or advertisers, and there is an online platform that connects both, providing convenient tools for analytics and much more.
For example, if you are running an affiliate business in USA, EU or the Europe, we recommend that you pay attention to such a SAAS platform as Alanbase with very wide functionality.
A few words about luck
So how easy is it to close your first affiliate marketing sale? Let’s try to figure it out.
I would like to make a reservation right away that affiliate marketing is not at all the notorious “loot” button, so it will rather not be about the ease of the first sale, but about some element of luck. In other cases, the partner will have to work to complete his first deal, and then regular sales would start.
If a partner is just starting to test hypotheses, hoping for future sales, then he is unlikely to be able to cross the 2% conversion threshold at the start, as is usually the case when traffic is poured into a cold audience. This means that out of a hundred clicks on an affiliate link, two sales can be expected.
These sales can happen on the ninety-ninth or hundredth transition, as well as on the third and fourth. If the second happens, then we can talk about the luck of the partner who closed his deals in the affiliate business at the very beginning of the advertising campaign.
The key to success is consistency
No partner is interested in having a one-time deal. So the main way to make sales in affiliate marketing regular and predictable is to build your own system for promoting affiliate products, goods, and services.
What will we need?
Online platform – aggregator of affiliate programs. Fortunately, today it is possible to choose such a platform without difficulty. It is enough to put a query in the search engine, and then choose the right solution for your own preferences.
Of course, you will have to study how one SAAS platform differs from another, what advantages it has, and also see what affiliate programs are hosted on this platform.
The affiliate program is selected at the next stage. Here it is important to determine several parameters: what conditions for payments the affiliate program offers, how many hold days the advertiser has determined, the minimum amount payable and the terms of payments.
Everything related to the payment of funds earned by the webmaster is very important. It often happens that the partner seems to have made money, but the advertiser is still holding the money, namely, working capital for scaling up the advertising campaign, if the tests are successfully passed, is needed right now.
What other sales tools can a partner use?
Advantages in affiliate marketing are those partners who have their own advertising resources. For example, one of the partners constantly spends money on contextual advertising, and you have a thematic website, blog or social media group dedicated to fashion.
If so, you can easily choose an affiliate program that sells fashion or shoes, advertise these products to your audience, and then the first affiliate marketing sale will be really easy.
True, in order for everything to happen easily, the partner will still have to work first.
First, decide on a topic that interests him. Then make a website, blog, Telegram channel or community in social networks. Think about exactly how to attract an audience to your resource, how to communicate with it and make sure that the audience trusts the author of the project.
The next step is choosing a relevant affiliate program. Agree, it would be somewhat strange to advertise fashion items on a resource that talks about creating mobile applications or is dedicated to fishing.
Once all of the above is done, you can focus on building sales and closing deals.
We wish you success in affiliate marketing!
FAQ
Is affiliate marketing still profitable in 2022?
For example, in 2022, the segment of online education and remote professions will continue to develop. As for goods, the demand for which can be predicted, for this there is a service such as Google Trends. Do not forget to use, analyze search queries, build your own hypotheses if you want affiliate marketing to bring you profit in 2022.
