Table of Contents
Alanbase is a SaaS platform for creating affiliate programs and tracking affiliate traffic. Our clients include well-known brands like BetBoom and Glory Partners, as well as 4rabet etc. Almost all of our team members have come from the iGaming industry, so we understand the specific needs of this vertical.
In this article, we will not be providing platitudes from the category of “go to the resource where your partners are sitting”. Instead, we will provide working methods to find partners, both paid and free. We will also discuss how to negotiate with them, the conditions that will benefit both parties, how to pay, and in general, what a partner needs in order to earn more money for you.
Method №1: Word of Mouth
If you have created or are considering creating your own casino, it’s likely that you know some people in the industry. It makes sense to reach out to these contacts and engage with them. However, it’s important to remember that communication should not be casual “hello, how are you?” conversations. Instead, it should be more like a business proposal.
When you approach your friends and colleagues about your casino launch, they become potential partners or valuable information sources. You need to sell them on the benefits of working with you. If they are potential business partners, explain how much they can earn with your casino. If they’re information partners, present your offer in a way that will make them want to recommend you to others.
Below, we have described everything that should be included in the presentation for our partner. However, at this stage, it is already important to understand that things do not happen instantly – this is a sale of a complex and expensive B2B product, and it may take more time to agree.
Method №2: Posting on Portals with Reviews, Ratings, and Testimonials
For example, you are currently reading this article on Partnerkin, one of the largest media outlets in Europe for traffic. Here, you can find great offers and, conversely, leading media buying teams. Write a review of your product with the offer to become a partner. Visit the listings and generate news to bring more attention to potential partners.
Important: Do not skimp on hiring professional marketers and writers to create high-quality content. Media will bring such content to the front page and you will get more organic exposure.
Method №3: Posting in Telegram channels and chat rooms
It is much easier and faster to post in Telegram than to approach the media. Telegram channels with related topics, such as gambling, betting, and CPA, as well as chats focused on technical topics, can be useful for finding a potential partner.
Method №4: CPA Networks
These are intermediaries between advertisers and affiliate/webmasters who are willing to promote your offers. In a CPA network, you will not only find good partners, but also additional commissions.
How it works: You join a CPA network and have long negotiations with them. It’s best to assign someone to do this, as the main asset for such a network is its reputation. They carefully check each new partner over time. There will be discussions about every little detail, such as payment amounts. And yes, be prepared to work with different payment models. For example, if the CPA network wants to pay by CPA and you prefer to pay via RevShare, which would be more profitable for you. Prepare well and don’t come empty-handed. Bring a well-researched presentation with figures clearly showing the benefits for both parties.
Method №5: Working with Bloggers and Social Media Channels
There are two main categories of social media channels that can be used for marketing purposes: those that are linked to a specific company, such as a software developer for online casinos, and those with a wider audience. The first category includes platforms like Telegram and LinkedIn that can be linked to company profiles. These channels attract a small number of subscribers, for example, 500-600. However, they are all members of your target audience who are interested in the company’s products or services. There are also influencers who have their own Telegram channels and can promote your product to their followers.
The second category consists of influencers and ambassadors, who are high-profile figures within a company. These individuals are often difficult to contact, but they have significant influence over their followers and can help increase brand awareness. LinkedIn and Twitter are popular platforms for this type of outreach because they attract foreign traffic and have wide reach. Additionally, YouTube streamers can be an option, as they frequently collaborate with media companies or operate independent channels that can aid in promoting your product.
Method №6: Sub-partnerships
This method is suitable for those who already have established partnerships. The process is simple: current partners bring new partners to you and receive rewards for it. The interaction principle is similar to the first method: you don’t come to your partner empty-handed and accurately calculate their profit.
Make sure to prepare a presentation that your partner can download and share with potential sub-partners.
Additionally, Alanbase has a convenient referral system module where a partner can become the manager of a specific partner and receive remuneration for this according to a chosen model (any model you want to create).
Method №7: Attending Industry Conferences
Top industry conferences are more than just a chance to “find a couple of partners”. A good manager can expect 20-30 valuable partnerships in a few days at such an event.
These conferences are an excellent opportunity to network, promote your product or stand, and meet market ambassadors. Speakers and presenters often share insights and discuss current trends, while parties provide a relaxed setting to finalize the most profitable partnerships.
While this method can be expensive and time-consuming, as it often requires travel to another country, the dates of these events are usually known in advance, allowing you to plan for the year ahead.
For example, on May 30-31, 2024, Yerevan will host the largest MAC conference in Europe, attracting participants from 50 countries and more.
In addition, we have prepared a helpful checklist for you to help you make the most of the conference:
1. Realize that you are not there to relax and rest.
2. Research the attendees or speakers you need to meet beforehand. We recommend allocating time to find each person you want to meet.
3. Don’t go empty-handed. Prepare some merch, at least POS-materials (brochures, etc.), and yes, set aside a budget for quality merch, preferably something more substantial than a cap with your logo on it. Think about something that your partner won’t throw away or leave gathering dust in the back of a drawer.
4. Prepare a clear presentation. You need to think about the content and structure of your presentation carefully, as you won’t have the opportunity to rely on piles of papers and notes on the table during the event. Consider preparing additional materials in advance that will support your points and help you make a strong case. If you’re not a skilled negotiator, consider creating an infographic or figures to illustrate your points and strengthen your offer.
5. Should you buy a stand? They are typically reserved for market titans or those who actively promote their business and have the financial means to do so. If you’re just starting out or don’t have $30,000-$40,000 to spend on a stand, it might be better to attend the event with the primary goal of networking and building connections.
6. Attending preparty and afterparty hosted by some of the most prominent brands. If you are interested in meeting people who are involved in those events, it is worth attending. Many of the most successful business partnerships are formed at these events. It is not always necessary to save money by attending the cheapest events, as these parties can be a valuable investment for your business.
If we are talking about conferences with reports, then they are most often attended by beginners or those who are interested in traffic, but as a product, you have nothing to gain there. At these conferences, networking and social events are more important: preparty and afterparty, as well as parties between sessions.
Sometimes, there are no tickets available for a party. In such cases, you may need to try other methods to obtain tickets, such as contacting the organizers directly or looking for a C-level contact within the organization.
Method №8: Paid Traffic
It makes sense to run ads on Google or Telegram (for Russian-speaking audiences). Keep in mind that this will take longer, be more difficult, and cost more, as in a complex B2B product, only one out of five requests will be high-quality. However, over time, your cabinets will be optimized and you will get to know potential partners better, which means you’ll get more advertising impressions, and this will definitely influence the outcome of negotiations.
The more you reveal yourself, the more people will hear about you at conferences, learn more about your product, and respond faster to your advertising.
Have you found a potential partner, how to negotiate?
(and not to work at a loss to yourself)
Your self-presentation should be as clear and concise as possible. It’s not enough just to drop the site and talk about the monetary rewards. We have prepared a step-by-step plan for you that will assist in the negotiation process.
1. Introduce yourself. Tell them about your unique selling point (USP), how long you have been in the market, and what you offer to players.
2. The advantages of your product. Explain why your product is better than other similar products.
3. What mechanics are included. Describe the bonuses, promo codes, and games that are included in your product.
4. Your reputation. Provide any mentions, ratings, or other evidence that your reputation is trustworthy to cooperate with.
5. Working conditions, payment options, and statistics in numbers.
6. If you already have an affiliate program with reliable software, please add information about it.
If you don’t have an affiliate program yet, you can create one with Alanbase. It’s a SaaS software that provides a single platform for managing partners, tracking statistics, and processing payments.
Fill out demo with our manager at the link to get acquainted with the functionality of Alanbase from the inside, and then get free access for 14 days.
Let’s add that it is not necessary to paint huge canvases for each item, as the partner may get tired of reading them. Instead, it would be better to specify only the most important details through infographics. Furthermore, creating a high-quality presentation and using it in negotiations is always a good idea.
What conditions should you offer affiliates?
We have already mentioned that it is most profitable for you to work with Revshare. However, it is worth mentioning each model.
1. CPA (payment for a certain action)
2. RevShare (% of payments from customers during the N period)
3. Hybrid (mix of CPA and RevShare)
By the way, you can use any payment model on Alanbase.
Just in case, we have created a useful guide that will help you calculate the most profitable revshare for your business. We have taken into account all the necessary factors and provided you with detailed instructions on how to present your revshare offer to a potential partner so that they will definitely agree to work with you.
How can you help an affiliate make more money for themselves and for the casino?
Once you’ve found an affiliate, there are two ways.
The first is to monitor their results independently and stay in touch with them.
The second is to provide access to the numbers. But in this case, the question arises: how much information should be shared and how much should be kept private?
In Alanbase, we understand the iGaming industry and its intricacies, which is why we provide our partners with a platform to stay in constant communication and help them achieve the best possible results.
In the Alanbase’s cabinet, a partner can view the results in real time. The partner sets up the access level for their account themselves, which means they control what they see and don’t. For example, if they have worked with someone for a long time and trust them, they can give them access not only to click and transition statistics, but also to see the amount of deposits. They can expand or restrict their access at any time.
What can be seen in the partner’s cabinet?
— which offer gives the highest quality leads
— all past deposits, even from those users who registered six months ago (due to access to cohort analysis)
— payment request (you will immediately see this request in your admin account)
The cabinet looks like this:
What else is there to say about Alanbase?
Alanbase is a versatile platform that can be customized to meet the needs of any vertical. We offer ready-made solutions for gambling, e-commerce, and media buying teams.
1. 24/7 Support – We are available around the clock to help you with any questions or issues. Our team will work with you day and night to ensure that your custom features and designs are implemented smoothly.
2. Real-time Statistics – Our statistics are up-to-date and accurate, providing you with real-time insights into your business performance.
3. Affordable Rates – Starting at $325 per month, Alanbase is the most affordable platform for creating an app and tracking affiliate traffic.
If you’re interested in scaling your business, please fill out a demo application with one of our managers to learn more about our platform. You can also request free access to Alanbase for 14 days so you can test it out for yourself.
