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How can a company get new opportunities for profit growth and expansion, and even save money on it? One of the obvious answers is to choose a SaaS platform and integrate it into your daily activities. This approach is especially relevant for affiliate marketing projects. We explain why.
What is a SaaS platform?
SaaS – Software As a Service – software as a service, if we are talking about a literal translation.
The main advantage of using a SaaS platform is that you do not need to download the software, bother with installing it, or customize your own hardware to meet the requirements of the developer. All you need is a device with internet access. The desired program or the whole software package is hosted on the developer’s servers, and the developer himself is responsible for how well his SaaS platform works.
Another obvious benefit is that the company does not need to maintain its own IT department or development team. This is a significant savings that can be used to expand the project and increase profits.
Finally, the SaaS platform allows you to synchronize various devices for data exchange, work from different geographical locations, organize the work of a remote team, and provide partners with the necessary tools. And all this with minimal configuration settings, which is enough to do by reading the developer’s instructions or using his tips online. For example, the Alanbase online platform provides its customers with such an opportunity.
All this requires a minimum amount of time. Then you can focus on the main thing – the growth of the profits of your business.
SaaS platform is the perfect solution for affiliate marketing companies
USA, Europe, the Germany, far abroad – wherever people want to get profit growth through affiliate programs, SaaS platforms are used.
There are two very good reasons for this.
Firstly, it is impossible to manage any affiliate program without data tracking.
Perhaps there are hardcore lovers in the world who are first ready to develop their own tracker, place all the data on their own servers, and first go through all the stages of development from an idea to a finished product.
Some dispassionate statistics
The development of even the simplest tracking will take about six months. Starting investments will need from 90,000 US dollars.
Then the most interesting will begin. The tracker will need to be kept up to date, finished, added new features, eliminated bugs.
You will need full-time specialists, monthly expenses for their salaries and support for the developed software. From 9,000 US dollars, and all the time in plus with the possible expansion of functionality.
Will you have time to think about project expansion and profit growth while you are busy developing your own software? It seems like a rhetorical question.
As the hero of one famous advertisement said, why pay more?
Especially when there are ready-made solutions on the market – software packages specially created for affiliate marketing, and the monthly payment for such a service will be incomparable with investments in our own developments.
All you need to do is to choose a suitable SaaS platform on which you can launch your product or affiliate program.
Here’s how it works
- You evaluate your product or affiliate program, decide on the functionality you need.
- Analyze the SaaS platforms on the market that are already working.
- Choose the one that has the functionality you need.
- Register in the online service.
- Get feedback from SaaS platform owners or representatives of their sales department.
- Answer a few questions about your product or affiliate program.
- You are helped to create an account and make all the necessary settings.
- Get to work without bothering with developments, maintenance of programmers and further support of your own software products.
- Focus on profit growth and project expansion.
Additional bonuses
As a rule, the SaaS platform will provide you with a free trial so that you can try out all the functionality in practice.
Even in the free trial mode, you can launch advertising campaigns, set up tracking and targeting, add partners, optimize your results, and so on. And only then make a conscious decision: whether to fully arrange this SaaS platform or is it worth looking for an alternative.
Criteria for choosing an online platform for affiliate marketing
Statistics
Objective statistics is the main tool to draw conclusions for the successful operation of the affiliate program and take the necessary steps to increase profits
Customization
At first glance, this function may not seem so important, but … Tell me, if you host an affiliate program in a cloud service, would you like to see, for example, your own logo or would you like to work under the brand of the service? We think that most advertisers will prefer to choose the first option.
Technical support
Affiliate marketing does not work from 9 to 18. It is often easier to go through moderation late at night, and different advertising campaigns for different targeting can give good results at night. Therefore, it is important to choose a platform on which technical support works 24/7 and promptly responds to all customer requests.
All this should also be taken into account when evaluating and choosing an online service that will positively affect the expansion of the project and profit growth.
