For many SaaS platforms, entering the international market is the holy grail and a reason to be proud: hooray! Now we are known not only where we cut our service, but, perhaps, even overseas. But is it always worth striving to become a participant in the international market? What problems can you face when pricing your services? How important is it for a SaaS platform geared towards affiliate marketing to become an international player? In…
Content is king! This expression is doubly true for any SaaS platform that wants to retain existing customers and attract new ones. How to generate content, how it should be, so that customers do not lose interest in your services and products? We answer the main questions in this article. SaaS customer retention. What content and delivery channels to use? Let’s say you’re a new online service that’s very convenient for affiliate marketing clients. What…
Today we are dealing with the question why gaming companies should be valued as SaaS companies, we are talking a little about the prospects for game developers in USA, Europe and the EU in general and about cloud gaming in particular. The article is recommended for reading to anyone who loves online games as a form of leisure. Only in USA today there are 60 million fans of computer games. Some of these people prefer…
How to grow a SaaS company? What SaaS growth strategy to use, how is the development of an online platform related to the customer’s life cycle? We collected all the answers and recommendations in this article. How does a SaaS growth strategy differ from conventional B2B strategies? If for a “regular” business a 12-month cycle from informing the target audience about the product to purchase is considered normal, then a SaaS platform that uses such…
Is business automation possible in affiliate marketing? Can an affiliate marketing participant automate all his routine actions by 100% so that the whole process is reduced to replenishing the advertising budget in a particular advertising service? Spoiler – no. But partial business automation in affiliate marketing is possible. We’ll talk about this today. Algorithm of actions of an affiliate marketing participant For example, let’s take an average affiliate marketing participant or webmaster who drives traffic…
What should be affiliate marketing software for startups? Where to start and where to move? Which is better: developing your own software or using ready-made solutions that are already on the market? The answers are in today’s article. What startup are you? Affiliate marketing is a bit like the three-headed snake Gorynych. There are partner webmasters, there are owners of products and affiliate programs, there are owners of online platforms that allow the former to…
Every company has its most important asset – an audience that is potentially ready to buy products or services. Any B2B SaaS startup is no exception. This article is a short guide on how such startups can create their own audience of potential buyers. If your startup is only going through the discussion stage, already at this stage it is worth thinking about who all these people are the target audience of your project, what…
How can a company get new opportunities for profit growth and expansion, and even save money on it? One of the obvious answers is to choose a SaaS platform and integrate it into your daily activities. This approach is especially relevant for affiliate marketing projects. We explain why. What is a SaaS platform? SaaS – Software As a Service – software as a service, if we are talking about a literal translation. The main advantage…
Black Friday is a good reason to increase your sales. In this article, tips on how to make more money on Black Friday in 2022 will be found by both product owners (advertisers) and webmasters (partners) participating in affiliate programs. A brief excursion into the history of Black Friday Black Friday is an American invention. The main feature is that no one came up with any trading promotions specifically to increase sales on that particular…
When the trees were big, and the channels of communication with Internet users were small, a robot appeared in ICQ, which entertained visitors with anecdotes not of the first freshness. Visitors, in turn, had fun in return: they wrote random messages to the funny robot and had fun when he answered them inappropriately. Since then, many gigabytes have flown away, and virtual assistants today work in a variety of companies that run a wide variety…
