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Why do some affiliate marketing creatives work and others don’t? Why do some sites get a lot of organic traffic while others get a high bounce rate? Why is it pleasant to enter one affiliate program, but you want to get out of another affiliate program as soon as possible? Design rules, any professional designer will tell you. And he will be right.
Today’s article is a reflection on what a SaaS product should be in terms of design, and how design affects the recognition of your SaaS product by users, and, as a result, its growth.
Beautiful or functional? How to combine both when developing the design of your SaaS product?
Everyone’s idea of beauty is unique. The same applies to the design of various resources that we create or visit.
For some, by the way, “beautiful” is still associated with the 90s or the beginning of zero: the main thing is to have more different graphic elements so that everything shines, flickers like a garland on a Christmas tree.
For some reason, such comrades believe that the functionality of the rest of the site visitors is clear by default. Well, just think, someone is looking for the right button for half an hour, but how everything flashes!
A professional designer, seeing all this beautiful beauty, wants to take soap with a rope and … give them to a lover of beauty who ordered such a design for his resource.
Intermediate advice. Whether you are developing a SaaS product, developing an online service in USA, Europe, or the EU, or leaving to start a startup in Silicon Valley, take care of the design. Don’t do it the way nameless lovers of beauty do!
What you need to know about design, even if you haven’t graduated from artgraph
The design allows your SaaS product to stand out among dozens of competitor SaaS platforms.
You need to bother with design, but bother without fanaticism. It is important to combine the design and functionality of a SaaS product. If you are a programmer, developer, project manager who was hired to organize a project, budget in advance for the services of a professional designer.
And in order to at least slightly navigate the design trends, even when you have no experience, keep the following in mind.
In design, too, there are trends and trends. He doesn’t stand still. What seemed modern and advanced for another three to five years may become obsolete.
Before giving a technical task to a professional designer, read at least a couple of resources that describe modern design trends. However, a professional himself is able to do well. The main thing is that you trust and do not interfere with a person’s work.
What is good design for a SaaS platform
You do not have to chase after the design delights. It is enough that the SaaS platform interface meets user expectations.
A simple example from e-commerce. A person makes an online store and suddenly decides that he will have a basket not on the top right, but at the bottom – in the footer. He launches his online platform for online trading and is surprised: how is it, according to Metrica, there are visitors on the site, but no one puts orders in the basket. Why?!
Elementary Watson! The user is used to the fact that the basket should be at the top right. If it is not there, it is much easier to find another online e-commerce platform where everything will be clear and simple.
The same situation with SaaS platforms for affiliate marketing. Both product owners and partners have seen more than one such online service. They roughly imagine what and where should be, and how it should all work. So live up to the expectations of your users! Give them what they want in your SaaS product! Surprise them with something else: functionality that your competitors don’t have.
For example, the Alanbase SaaS platform has very flexible tools for setting statistics for each specific user. Our user can also convert all conversions to the currency of their choice. Do not filter, namely convert. And this is a feature that we are proud of!
The user who enters the SaaS product should start using it as soon as possible, preferably without experiencing any difficulties. Even he can get trained as he uses the product, and not get full access to the functionality only after he watches all the training videos or all the tips that you have prepared for him stop popping up on his screen.
Sometimes it is so annoying that you want to go and look for another SaaS platform to host an affiliate program.
Final takeaway: Find the sweet spot between functionality and modern design so no one leaves disappointed.
