Adult traffic carries a reputation as a “dirty” source you’d be nervous to put next to your brand. For a casino or sportsbook operator, it’s the same man aged 25–45 with disposable income — just in another browser tab, and at a CPM that’s a fraction of what you’d pay Google or Meta for the same audience. The biggest operators are already buying this traffic; they just don’t advertise it. One thing separates a working…
Alanbase is releasing twelve updates that close specific operational gaps: in-platform task management, flexible revshare payout logic, API automation, granular data filtering, and improved partner moderation. Less manual work — more control. Task Tracker Tasks for partners and offers previously lived in Jira, Notion, or spreadsheets — separate from the platform. Switching between systems slowed down work and created lost context. Alanbase now has a full-featured built-in task tracker with a Kanban board. Tasks are…
Most affiliate programs grow according to the same scenario: a strong start, aggressive hunting, the first serious volume — and then a glass ceiling. Top affiliates ignore 90% of messages from your managers, while your current strong teams quietly move traffic to competitors under the excuse of a “split test”. What does a typical affiliate program do? It slightly bumps the payout, draws new creatives, and pushes managers to spam harder in Telegram. And it…
Let’s be honest: top affiliates receive dozens of identical messages every day. Everyone offers “top conversion rates” and “exclusive terms.” If the real value is not clear from the first lines, your message will simply be skipped. What top affiliates actually want Everyone sells high payouts, but any experienced media buyer knows: when the payout is much higher than the market average, it usually means either heavy shaving at scale or dead conversion. Top affiliates…
Africa is currently one of the fastest-growing and most promising regions for iGaming. More than 450 million people actively use mobile payments, while key markets such as Nigeria, Kenya, South Africa, Ghana, Tanzania, and Uganda are growing by 30–70% annually. However, rapid growth also comes with serious challenges. Most operators and affiliate programs entering the African market face high acquisition costs, low deposit conversion rates, payment processing issues, regulatory risks, and fast affiliate burnout. African…
Alanbase continues to improve the platform for affiliate program management and performance marketing. This time, we focused on features that help teams gain better control over payouts, analyze traffic more deeply, and build more transparent internal workflows. Fixed Payouts One of the most anticipated updates is the support for fixed payouts directly inside the platform. Previously, teams working with fix fee and prepay models had to use APIs or manually track such conversions separately from…
The online gambling industry continues to grow, but traditional verticals — sports betting and classic casino — are becoming increasingly competitive. Large brands are spending massive budgets on traffic acquisition, regulators are tightening advertising and compliance rules, and margins are shrinking. For new and mid-sized operators, entering saturated markets often means high costs and weak differentiation. That’s why smart players are increasingly turning to niche strategies — they allow businesses to operate in less competitive…
In 2026, the online gaming industry is facing a sharp tightening of regulations. Finland introduced a complete ban on affiliate programs (affiliate marketing) at the beginning of the year, which, according to experts, will strengthen the black market and reduce the share of legal player acquisition to 70%. In Italy, operators bear full responsibility for violations committed by their partners, with fines of up to 20% of the campaign budget. In the United Kingdom and…
