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As long as there is affiliate marketing, there will be so many successful cases that this or that SaaS platform shows in order to convince its customers of its own effectiveness.
Cases of attracting traffic are the most widespread, because traffic is the lifeblood of any affiliate program. No traffic, no conversions, no sales. Therefore, it is cases of attracting traffic that will be relevant for any online platform in USA, Europe, the EU, and foreign countries.
But how to use successful cases to show the value of a SaaS platform, we understand in this article.
What is a “case” in affiliate marketing?
A case in marketing is one of the most effective marketing strategies.
First, we take a problematic situation, find its effective solution and record all the stages: how the problem was identified, what representatives of the target audience say about the importance of solving it, what methodology or methodology we chose to solve it, what happened as a result.
Successful cases are obtained from detailed descriptions, each of the listed stages and impressive results at the finish line. Not a single affiliate program can do without cases to attract traffic, but the one that regularly publishes successful cases wins.
The only thing worth mentioning when describing cases of attracting traffic is that in any case, all the details will not be described in such a case. Because none of the existing partners or affiliate marketers are likely to voluntarily share a bunch or a technique that works here and now.
Therefore, all successful traffic cases always appear with some delay. Either the combination and methodology have already been burned to the ground and have ceased to bring a stable profit, or in such a case of attracting traffic, all the subtleties and nuances will not be considered. Everyone who reads such a successful case will still have to think of something and conduct their own experiments and tests.
Why don’t SaaS platforms get tired of publishing cases on attracting traffic, and the number of readers doesn’t decrease?
The secret is that the main thing is shown there: the initial situation, a description of the algorithms, how it can be changed, and the final results in numbers. All this means that the problem can be solved, and here it is – the solution, albeit described in fairly large strokes.
How SaaS Platforms Use Success Cases to Showcase Their Attractiveness
A little higher, we have already said that any online service that wants to be in the public eye and get ahead of its competitors simply cannot but show, for example, cases of attracting traffic and other successful cases. This should be done regularly.
How and where to get information? Negotiate with your clients, help them, participate in the creation and writing of such successful cases.
For example, the nearest plans of the Alanbase SaaS platform include the publication of both traffic acquisition cases and others. We plan to talk about exactly how our clients work with us in terms of goals, why they choose this particular format, how much they have increased the efficiency of their work due to the presence of this tool in our online service.
We are also going to make regular publications of cases of attracting traffic, taking into account their features, which were mentioned above, because we understand how effective this tool is for promoting the SaaS platform among potential customers.
Recommendations for writing high-quality case studies for an online platform
At the end of this article, we would like to give a few recommendations to anyone who understands the importance of the existence of good deployed cases for the success of any online service.
- Let’s get the numbers. Especially when you create traffic acquisition cases. How much was invested at the initial stage, how did everything change with the introduction of the new methodology, what happened in the final? For example, how much did you manage to increase the percentage of conversions after the implementation of the case.
- Keep a reasonable balance between the volume of the published case and its content.
- Talk not only about victories, but also about failures. Don’t make the “survivor’s mistake”. Your users will be just as happy to read a case that describes your failure. By the way, with such a case, you can kill two birds with one stone: publicly analyze what went wrong and why, and also strengthen the degree of trust between your online platform and your customers. Because tell the truth, and not just write about successful cases of attracting traffic.
