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Today we want to talk about a few SaaS companies that have been successful in social media marketing. Some of them are familiar to you, because these names are on everyone’s lips, about the other part, reading their blogs or posts on social networks, you may not even have guessed that these are also SaaS companies that sell “software as a service” .
Instead of a preface
By the way, even social networks such as Facebook, Twitter or Pinterest are a stretch, but can also be called SaaS companies. Let them not sell software as a service and monetize mainly through advertising, the same Facebook (which is now Meta), Twitter, and even Pinterest, which has lost its position, provide the opportunity to communicate to their customers.
But let’s take a look at which SaaS companies have really achieved impressive success using social networks as a platform for their marketing activities.
SaaS companies with successful social media marketing
Aviasales
Perhaps the marketing strategies of this company using social networks are among the best. Other SaaS companies can easily use them as a role model.
The main idea is that through social media activity and constant interaction with potential customers, Aviasales stimulates consumption.
For example, at the moment of a sharp jump in the dollar, and then an increase in airfare, the company announced that its subscribers could purchase plane tickets at the old prices. This helped increase sales to international destinations by 45%.
It goes without saying that from social networks, subscribers were redirected to the SaaS platform, where they could purchase an air ticket by entering the appropriate code, which gave the discount promised by the company.
Aviasales is not limited to organizing one-time promotions. The company is constantly present in social networks, and almost every post becomes a real event. As a rule, the posts of the company are provocative, and sometimes even made on the verge of a foul.
At the same time, according to Janis Dzenis, Communications Director of Aviasales, the company’s constant activity in social networks allows building an emotional connection with users.
Tinkoff Bank
Tinkoff Bank is the number two SaaS company on our list (do you agree that this is not a classic credit institution, but a financial SaaS platform?).
Recently, Tinkoff has been using social networks more and more actively, ranging from advertising “bring a friend” campaigns to get free service for your own debit or credit card, ending with new services and services, such as CASCO and other types of insurance.
AmoCRM
AmoCRM is another giant of good social media marketing. Over the past few years, manifestations of activity in social networks, AmoCRM have convinced users that it is hardly possible to find the best option for organizing their business on the CRM systems market (to be fair, there are actually many analogues, but marketing rules).
GetCourse
GetCourse. This online service positions itself as “the ultimate solution for online schools.” It must be admitted that this SaaS platform is used by both online schools of various sizes and calibers, as well as information businessmen who make their own training courses.
GetCourse has VK and Instagram accounts. True, Insta is in its infancy, but they can afford it, because there are information businessmen and online schools in the same social networks. So GetCourse clients themselves will talk about the capabilities of the platform and attract new users to it.
Despite the fact that the competition in the online education niche is fierce, competing SaaS platforms have still not been able to provide the same functionality as GetCourse, so it is in the lead in the niche, despite the fact that some thoughtful marketing in social networks The administration of the service does not particularly conduct.
Canva
Online service for creating images, known to a huge number of users. The service is related to graphics, so it is quite logical that it is presented on Instagram with a good visual. Today, the official Canva account has 957,000 subscribers, so the guys will soon cross the million mark.
Marketing of Western SaaS companies
The article would be incomplete without an overview of at least a few Western companies that have achieved success in marketing using social networks.
HubSpot
In the West, HubSpot, created by Brian Halligan and Darmesh Shah back in 2006, is rightfully considered No. 1.
Then the guys realized that the imposition of their services or too aggressive advertising irritates customers. Consumers just need to be given access to useful information, and then they will wake up to the product of true interest, and the consumers themselves will create the effect of word of mouth.
At first, all HubSpot marketing was closely tied to the blog led by Darmesh, and then social networks were added to it, and a professional community was created a little later.
Salesforce
Salesforce – with the same success can be in first place among Western SaaS platforms. Moreover, in fact, they were the first SaaS company. AmoCRM, which we mentioned above, nervously smokes on the sidelines, because Salesforce CRM is the most widespread in the world, and the company’s capitalization today is $25,500,000,000.
Salesforce also pays great attention to the generation and publication of content, social media activities, and paid ads. At the same time, the company always talks only about what its target audience is really interested in, and the basis of the marketing strategy is to convince the client with numbers.
Dropbox
Dropbox is number three in our subjective review. It is unlikely that this largest cloud storage needs additional introduction.
Dropbox once tried to spend money on user acquisition, but realized that this was a road to nowhere.
As a result, they created one of the strongest referral programs, and their spin-off product, Carousel, a gallery where photos and videos are automatically grouped by geolocation and dates, is also a great shot, which users really like.
Conclusion
Social media marketing is a very powerful online tool for promoting a brand, product or service. Any SaaS company needs to approach it with all seriousness, having a clear strategy for interacting with users and finding its own voice by which consumers will recognize it.
We, SaaS platform Alanbase, also understand the power and effectiveness of social networks, and are currently testing the capabilities of Instagram. It is quite possible that we will definitely not limit ourselves to one social network, but having gained experience in one, we will use it to further develop our brand and build relationships with consumers in all available channels.
