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What should a SaaS landing page be like to make it effective? A brief analysis and some life hacks can be found in the article below.
When you are doing affiliate marketing, sooner or later you will mature to create your own affiliate program. When this happens, there are two ways – to develop your own online platform, or to find a ready-made solution.
For example, the Alanbase online service allows those who wish to deploy their own affiliate program, using its capabilities, or organize a full-fledged CPA network. In any case, you cannot do without a SaaS landing page so that your customers understand what exactly you offer them.
What is the secret of an effective SaaS landing page, what should it be, and what elements should you focus on creating first?
SaaS Landing Page Effectiveness Secrets
Save your future affiliate marketing clients time. Keep in mind that after 3 seconds, most visitors to your SaaS landing page will close it and are unlikely to return to you again.
It doesn’t matter where you do business in the B2B or B2C sphere, in USA, Europe, another EU country or in the bourgeoisie, today people value their own time very much, so the offer formulated on the SaaS landing page (especially for B2B!), should be concise and understandable.
The first secret to the effectiveness of a SaaS landing page is client language, which describes the problems (sales copywriting uses the term “pains”) that your product, online service, or SaaS platform actually solves.
The second secret to the effectiveness of a SaaS landing page for B2B is the need to quickly decide on the implementation of the target action. Here, a well-formulated USP and detuning from competitors are perfect. In other words, you need to explain very simply how your SaaS platform or service differs from a similar service of competitors.
The third secret to SaaS landing page effectiveness is social proof. Important! There may be very little social proof in the same B2B segment. The main thing is that these are real reviews from your real customers, and not texts written to order. You should take care of collecting such feedback when you test launch your SaaS platform, and then constantly collect such feedback from your users.
The effectiveness of a SaaS landing page is also enhanced by the possibility of a free tour of your SaaS platform or product, or a trial version with full or reduced functionality.
Also, don’t forget about the design that matches the text blocks.
How to strike a balance between the user’s Wishlist on the landing page
In modern conditions, it makes sense to pay attention to maintaining a balance between the desire of the user to get what he wants and his unwillingness to make excessive efforts for this.
In fact, the above just illustrates the idea of conciseness of the SaaS landing page. The user must receive, read, understand your offer and perform the target action on one (maximum two or three screens) without switching to other pages of the site.
How to strike a balance between the desire of the user and the lack of his desire to strain?
Let’s say a user wants to learn more about the capabilities of your SaaS platform, but is unlikely to read a large detailed instruction. Feedback from those who have already tested the SaaS platform “in combat conditions” will help.
Short (3-5 minutes) video reviews about the features and functions of the online platform also work well.
If you were able to describe the advantages of the SaaS platform in the language of the client, one more plus to your karma.
To remove the resistance and doubts of the client help:
- fast page loading
- a convenient form for performing a target action with a minimum number of fields
- FAQ section
- assistance in setting up and informing about 24/7 support
- guarantees
- quick setup of the product for launch (with the help of your specialists)
- one simple and clear call to action (CTA)
Working on improving landing page conversion
Working on a landing page is not a static story. Once you have placed it on the Internet and started to attract users, the next step is to improve each element to increase conversions.
You need to track user behavior, see how much time they spend on the landing page, and whether they have difficulty completing the target action.
Sometimes changing just one graphic element or a few phrases in the selling text of a landing page can drop or significantly increase conversion.
So the landing page of your offer or online platform is a living organism that requires constant attention if you want to maximize its effectiveness.
Test, experiment, improve until you get the highest conversion rate on your landing page.
