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Social networks are a powerful tool for communicating with representatives of your target audience, as well as for doing business and sales.
You are doing affiliate marketing, online training or e-commerce in USA, Europe, another EU country or are bourgeois-oriented, but still use social networks.
If you only have one account on one social network, then no problem, but usually this is not the case. Then the question arises, how to do everything, how to keep track of everything on Facebook, Twitter, Instagram, Telegram, Tik Tok and so on? How to analyze which of the social networks provides the highest quality traffic? Use online services for SMM.
In today’s article on the Alanbase blog, we review the top 10 SMM services for social media management in 2022.
10 best services for SMM
Buffer
Buffer is a social media post scheduler. Posts, of course, you write and invent, and this online service allows you to get rid of the routine in order to use your time more rationally.
Buffer also has powerful analytics to optimize SMM activity.
There is a free individual plan for one account, and for $10 per month you can connect up to 100 social profiles.
You can post to Facebook, LinkedIn, Twitter, optionally Google+ and Pinterest.
Hootsuite
Hootsuite is a popular SaaS social media SMM platform.
You can post content to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and your YouTube channel.
Hootsuite also has a free version. Life hack: You can also post on your blog through the free version of this planner if it is powered by WordPress. To do this, just enter your credentials from WordPress.
There is a paid version, the initial cost of which starts from 1405 rubles. per month.
Sprout Social
Sprout Social – This online SMM service is ideal for brands and companies.
A good system of reporting and analytics of activity in social networks thanks to customizable templates. You can use a ready-made template, or you can create your own by choosing the most important indicators for your business.
Sprout Social is not a cheap pleasure. The standard tariff plan starts from 7319 rubles. per month, but there is a 30-day free version.
MeetEdgar is a good solution to increase the engagement of your social media posts.
One of the key features is that you can schedule publications based on the selected categories.
MeetEdgar
There is a trial version for 7 days and two basic tariff plans – $19 per month (light version) and $49 per month for full functionality.
The most enthusiastic reviews about the MeetEdgar SaaS platform are left by Western SMM specialists.
Sendible
Sendible is another Saas platform for managing SMM.
Allows you to publish content on almost all social networks, as well as on the most popular blogging platforms. Sendible also integrates with Facebook Ads and Google My Business, making it perfect for anyone running an online business.
There is a function for tracking ToV publications and monitoring the degree of audience involvement.
Sendible has a free version for 30 days, and the paid plan starts at 1848 rubles. per month.
Loomly
Loomly is a bourgeois service for working with social networks. The main function is delayed posting. Designed for collaboration of large teams.
In addition to the main social networks, Loomly also allows you to create and schedule content for Tik-Tok. True, you will have to dance a little with a tambourine, in contrast to the automation of the posting process for most social networks.
There is a free version for 15 days. Basic plans start at $25 per month. The Premium plan, which can run 26 users at the same time, will cost $ 249, so small companies are unlikely to like it.
SocialPilot
SocialPilot is a tool for a small SMM team. Allows you to manage no more than 10 accounts on the minimum tariff plan (from 1848 rubles per month).
The main feature is full content analytics on social networks, even if some of the posts were not published through SocialPilot.
There is a 14-day free version, and how much the paid one costs is written a little higher.
SocialBee
SocialBee – the service also allows you to save time doing marketing in social networks.
You can plan content based on categories, update recycled content, and there is also a function to delete a post by a given date.
SocialBee has a built-in URL shortener that allows you to shorten links and mask UTM tags if you use them for traffic and conversion analytics.
Standard paid plans start at $19 per month, and a 14-day trial is possible.
Zoho
Zoho is positioned not only as a tool exclusively for SMM.
On this SaaS platform, users can simultaneously manage both the social aspects of their business, as well as email, accounting, projects, and even organize webinars.
Zoho has a free version with limited functionality, and paid plans start at $10 per month and increase as team members grow.
AgoraPulse
AgoraPulse is a social media marketing management service developed by Affinitiz. It was created specifically to increase the return on the use of Facebook in business.
Today AgoraPulse allows you to work with both FB and Twitter, Instagram, LinkedIn, Google+. Among the regular customers of the platform there are large brands: Volkswagen, Nivea, McDonald’s.
All messages can be managed from a single center. There is a single mailbox, as well as the ability to receive statistics and reports in Power Point.
Key features: the service allows you to hold several types of contests among subscribers of social networks.
You can work for 14 days for free and use free tools, the minimum advanced plan will cost 49 euros per month.
Instead of conclusion
Perhaps the reader will have a question: what SMM service is the best, most reliable, most effective?
You shouldn’t expect a definitive answer.
There are many parameters on which the answer depends:
- the size of your company (maybe you are a freelancer who performs one-time orders for SMM);
- profile of your activity;
- the degree of your activity in social networks;
- tactical and strategic tasks that you solve with social media marketing.
When and if you answer all of these questions, it will be easier for you to choose the service that best suits your needs.
Here’s what to look for when choosing your ideal service:
- social networks with which you can work from one place;
- whether all members of your team can use the service at the same time;
- how easy it is to plan and publish content;
- whether the service requires time to learn or is intuitive;
- what exactly the service analytics tools allow you to track;
- price for the features you need.
The best way to find what you really need is to take advantage of the free trial periods of a particular tool, and only then decide which SMM service will become the main one in your work.
