We talk regularly with the teams that run their affiliate programs on Alanbase – from young products to operators who’ve been in the game 5+ years and push volume across dozens of GEOs. From those conversations, client interviews and partner surveys we put together a guide on how an iGaming brand builds an affiliate department from the inside so that affiliates bring the product money, not letters from the regulator. Inside – first-hand insider detail:…
Gambling news from Alanbase. September is when the industry packs into Lisbon for SBC Summit, and it’s also when public companies have their H1 numbers on the table. We pulled figures from Evolution’s quarterly report, DraftKings’ investor day, Spribe’s own disclosures and Product Radars’ weekly US slot rankings to see what actually changed in casino content over the past year – and where operators are putting their money right now. What’s inside: slots: players stick…
Over the past two years iGaming went through a shift many saw coming but few managed to monetize: Gen Z outspent Boomers on gambling for the first time. Operators are rebuilding products around immersion and social play, regulators are shutting down entire niches, and marketing has moved to streamers and short-form video for good. The Alanbase team dug into how Gen Z behaves in iGaming, and in this article we cover the key points: a…
Three to five years ago the playbook was simple: run male 25-55, as long as registrations and FTDs came in cheap. In 2026 products and CPA networks multiply faster than the paying audience grows, and the market is turning toward retention. With it, toward software: CRMs and affiliate programs. The question we keep hearing from products at launch: which of the two comes first, and does one replace the other? Let’s break it down by…
A large operator always has the “we’ll build it ourselves” option on the table: the budget is there, the developers are on staff, the platform requirements are clear. Which makes it all the more interesting to talk to teams that ran the numbers on that option and passed. The Alanbase team sat down with GB Partners — an operator running several brands and its own partner program — to find out: why an in-house build…
The growth of sportsbook brands largely depends on affiliate marketing. It is performance-driven, cost-effective, and can attract users with real intent faster than almost any other channel. But there is one issue that operators often don’t see coming — affiliate link bans. One day everything is running as expected. Suddenly you get a call from one of your top affiliates: “My links aren’t working.” Even worse — you notice a suspicious drop in traffic and…
At Alanbase, we regularly conduct interviews with our clients to discuss the latest trends in the iGaming industry. Among our clients are such market leaders as BetBoom, Glory Partners, and 4rabet. One of the trends that has emerged in the CIS and Indian markets is the use of Telegram for casino operations. We interviewed Santino, a leading iGaming expert, who shared his personal experience with us. In this article, we’ll discuss whether or not you…
Do you need to create a brand or can you do without it, just having a good offer? If the idea of creating a brand does not leave you, then how to make sure that your efforts are appreciated by the audience? What to look for, what to inspire, where to start when you intend to create a brand? Brief answers are collected in today’s article. How to create a brand your audience will love…
