The growth of sportsbook brands largely depends on affiliate marketing. It is performance-driven, cost-effective, and can attract users with real intent faster than almost any other channel. But there is one issue that operators often don’t see coming — affiliate link bans. One day everything is running as expected. Suddenly you get a call from one of your top affiliates: “My links aren’t working.” Even worse — you notice a suspicious drop in traffic and…
At Alanbase, we regularly conduct interviews with our clients to discuss the latest trends in the iGaming industry. Among our clients are such market leaders as BetBoom, Glory Partners, and 4rabet. One of the trends that has emerged in the CIS and Indian markets is the use of Telegram for casino operations. We interviewed Santino, a leading iGaming expert, who shared his personal experience with us. In this article, we’ll discuss whether or not you…
Do you need to create a brand or can you do without it, just having a good offer? If the idea of creating a brand does not leave you, then how to make sure that your efforts are appreciated by the audience? What to look for, what to inspire, where to start when you intend to create a brand? Brief answers are collected in today’s article. How to create a brand your audience will love…
